UX design cross beats

Crossbeats is an audio equipment brand for people with an active lifestyle which is their focus demographic. We were tasked to create a design that is complementary to the youth with a strong focus on an active lifestyle while developing engaging features that will keep the user in the ecosystem. I completed this project during my internship and was part of a four-person team. I was excited to experiment with a new idea and test my knowledge.

Our goal is to portray a high-energy young brand with a simple design and clean aesthetics. We were constrained by the platform that they were using for development. All the proposed designs should be able to implement in that platform. To keep the users engaged with the brand we were encouraged to develop new ways of interaction.

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